Privacy Policy

Last updated: April 16, 2026

1. Overview

ApexTrack, a division of Twisted English LLC ("we", "our", "us"), is committed to protecting your privacy. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your personal information when you use the ApexTrack mobile application ("App").

2. Data We Collect

2a. Information You Provide

Account information: Name, email address, and authentication credentials (via Google Sign-In, Apple Sign-In, or email).
Athlete profiles: Athlete name, date of birth (for age verification), sport preferences, and training settings.
Payment information: Processed securely by Apple App Store or Google Play Store. We do not store credit card numbers.
Referral data: Your unique referral code, referral history, and rewards balance.

2b. Information Collected Automatically

Performance data: AI-generated metrics, scores, session summaries, coaching feedback, and progress trends.
Device information: Device type, operating system version, and app version for compatibility and support.
Usage data: Feature usage patterns and session frequency to improve the App experience.

2c. Information We Do NOT Collect

Location data: We do not track your GPS location.
Contacts: We do not access your contacts list.

3. How We Use Your Data

To provide AI coaching analysis and personalised performance feedback
To track your progress and generate session summaries over time
To manage your account, subscriptions, and analysis credits
To process referral rewards and payments
To send push notifications about coaching tips, session reminders, or account updates (with your permission)
To improve the App's features and performance

4. AI Video Analysis

When you record an attempt, selected video frames are sent to our AI service for analysis. These frames are processed in real time to generate your coaching feedback and metrics. Video frames are not stored after analysis is complete. The AI-generated results (scores, coaching text, drill recommendations) are stored in your account to build your progress history.

5. Cloud Storage — Your Choice, Your Control

You are in full control of what is stored in the cloud. By default, ApexTrack keeps your data on your device only. Cloud backup is disabled until you explicitly turn it on.

When you choose to enable cloud sync (Unlimited tier), the following data is stored securely in our backend:

Session data: Metrics, scores, coaching notes, drill history
Pinned video clips: Video files you choose to save and back up
Trophy and progress state
Meet preparation data

You can toggle cloud sync off at any time in Settings. When disabled, no new data leaves your device. You can also delete your cloud data at any time by deleting your account.

If your subscription lapses, we keep your cloud data for 90 days in case you return, after which it is permanently purged.

6. Data Storage & Security

Account data and performance metrics are stored securely using industry-standard encryption via our backend services (Supabase).
Authentication uses PKCE flow and secure token management.
Biometric authentication (Face ID, Touch ID, fingerprint) is available for additional local security.
All data transmissions are encrypted via HTTPS/TLS.
Cloud data access is protected by Row Level Security — your data is only accessible to you.

7. Data Sharing

We do not sell your personal data. We may share limited data with:

AI service providers: Video frames for analysis (Google Gemini; not retained after processing).
Payment processors: Stripe (and Apple App Store where applicable) for subscription and in-app purchase processing.
Analytics: Anonymised, aggregated usage data to improve the App.

We will not share your personal data with third parties for marketing purposes.

8. Your Sharing Choices

You control what you share:

Video highlight cards and GIF exports are created locally and shared only when you choose to post them.
PDF reports are generated on-demand and shared only at your discretion.
Your QR code and referral link are yours to share as you see fit.

9. Children's Privacy

ApexTrack is available to users aged 13 and above. Users under 18 require parental or guardian consent to create an account. Parental consent is specifically required for minors to participate in the referral rewards program. Parents can approve or decline consent via email verification.

10. Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your account and associated data
Withdraw consent for data processing (including turning off cloud sync at any time)
Export your performance data

To exercise any of these rights, contact us at support@apextrack.app.

11. Data Retention

We retain your account data and performance history for as long as your account is active. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law. If your Unlimited subscription lapses, cloud-stored data is retained for 90 days in case you return, then purged.

12. Third-Party Services

The App may contain links to third-party services (Apple App Store, Google Play Store, Stripe). These services have their own privacy policies, and we encourage you to review them.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes through the App or via email. Continued use of the App after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or your data, contact us at:
support@apextrack.app

ApexTrack is a division of Twisted English LLC.